New name for ECW

[kevinkinney]

Hello Rabble,

As Beth and I expand our business, we often chuckle at how our name compares with our products. True, we are one of only 12 firms in North America that still make traditional Canvas and oilskin apparel, and one of 3 that make winter anoraks at all. We put just as much time and energy into making our wool, hand wear, and foot wear.

Legally our business is called Vulpine Adaptive, LLC. We do 90% of our business by selling 16 Empire Canvas Works products- named after the Empire Swamp in the back yard of the proprietor we purchased the 3 original clothing items from. At the rate we're going, I'll probably spend more time sewing wool kilt jackets and cranking out boots than anything this summer.

So, we're looking a few seasons down the road towards incorporation and a new name. We're open to suggestions for a new name. If it seems to stick, we'll make it worth your typing for sure.

Cheers,

Kevin.

PS- Along with Matt's new coat(s), there might be some new boots this month. Stay tuned.

[ardchoille]

TradTex ?

Though, I'm not very imaginative.

[Rex_Tremende]

How about "Empire's New Clothes?"






Nah... Probably the wrong message there. Your clothes are made to be seen.

Regards,
Rex.

[Erisianmonkey]

You might consider "Empire Clothing Works." It would mean minimal revision of your logo and advertising materials would be necessary, and aid in brand recognition after the shift.

[kevinkinney]

Howdy,

Before we get too far along, I have to credit Rex with being the first person in years to make me laugh so hard that I pass food through my nose.

<snork. ack.>

Kevin.

[Big Mikey]

How about......................

"Rainpellent Outdoor Wear" for those less than sunny days.

[Finn]

Banging my head against the marketing wall...

[Finn]

Thousand Lakes Outdoor Wear!

[Hachiman]

How about "The Arctic Fox's Den" (which takes into consideration the 'vulpes' part of the LLC). Just the place to go to make the winter outdoors 'home'!

cheers
Hachiman

[James MacMillan]

You have some name recognition already, and you had a reason to choose Empire Canvas Works, so why not just Empire Clothing?

Or Empire Clothing & Equipment