Expanding on Steve the Wizard's ideas, how about contacting a kilt hire company and working on a plan for a discount for any first time kilt wearer that brings in a business card handed out by you at the show? Perhaps the hire company could provide a couple of mannequins clad in the kilt for your stand?
You need to be aware though, that some kilt hire companies' ideas of suitable kilt attire are not always accurate. So choose wisely.
" Rules are for the guidance of wise men and the adherence of idle minds and minor tyrants". Field Marshal Lord Slim.
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