When I visited Scotland recently I wasn't expecting to see loads of kilts and tartan worn by the people of Scotland, and I didn't. However, what did surprise me was when I took several Loganair flights to Stornoway and Kirkwall. The plane's livery had tartan on it and tartan was also used on the headrests on the seats. Even the flight attendants wore tartan. I was also surprised to see that Loganair's loyalty club is called "Clan Loganair." The Tartan Army is another use of tartan in Scottish society that is clearly not done to attract tourists.

Obviously tartan is associated with Scotland, but Scottish people are not more likely than anyone else to wear tartan in any form than other people in their daily lives. I know that never in history did the majority of Scottish people wear kilts and belong to clans. So I was wondering if the actual Scots on this forum could enlighten me on how the average Scot in 2022 sees tartan. Is it a stereotype that plays into what I have heard called 'Scottish cringe?' As an accepted national symbol? A bit of both? Without wanting to comment of modern Scottish politics i do notice that nationalists rarely use tartan when campaigning. Just an observation I do not want to start a political discussion. Those of use outhwith Scotland can be very excited by tartan, kilts, and clans but what about those in Scotland.