Most kilts are sold at festivals which reinforces the idea that they are costumes and not everyday clothing. I woke up in the wee hours wondering how to move kilts from the realm of festivals and parades and into the streets and office towers.

Most of the solutions I came up with were expensive (television and radio advertising, billboards, bumper-stickers, t-shirts).

Finally I realized that the kiltmakers themselves should just remind their buyers that they are buying a piece of clothing and not just a costume. A simple flyer can be inserted into the packaging of each kilt.

I came up with a sample:
http://www.mindstation.com/kilt_flyer.doc

So here you have it. A cheap way to get the point across that kilts are clothing, and a bit of information on how to get started in the kilting life.

It's 3:30am here. I'm going back to bed.