I work every day to find new ways to get my boss' website higher up on the Search Engine rankings. Its a lot of work, no one way works perfectly. I will make a suggestion that may help.

Article based networking is a very good way. Paper copy newspapers are going by the wayside. People want instant access to news, articles and topics of interest. There are over a hundred sites now on the web that publish articles. Most are free to both post and read.

Since we have many knowlegable members on the board, I would suggest some of them write on the topics they know best as they relate to kilts and Scottish heritage. Submit these articles (I do suggest using a copyright) to various article sites with a back link to xmarks. The back links are used by the search engines to determine rankings. More back links = higher rankings. This is also a good way of getting more information out on the web about these topics. You will probably find a large jump in your on site traffic soon after such articles are published, both from the search engines as well as those reading the actual articles.