Continuing to play devils advocate, does any design with a shield fall under the Lord Lyon? If Sport Kilt or USA Kilts, both of which have shield logos, were Scottish companies, would they worry about being prosecuted if they didn't register? What if I designed a coat of arms with a shield with obviously nontraditional elements such as 3 smiley faces or photos of all my immediate family? On the other side of things, what the design and ancestry rules of people who actually apply to register arms? Can someone who emigrated from China and is now a UK citizen, apply for a coat of arms? If so, can they use non traditional elements such as Chinese dragons or have the motto in Chinese characters?