One of my kilts is a woollen 16oz kilt kilt made by Heritage, and it is a fine kilt, my other kilts are hand made by our local kilt maker, and the quality of the Heritage is almost as good as them, the price being less of course.
So, I agree with those that say you get what you pay for, personally, I think it is great that most people who want a kilt, can now afford one, and they are not as exclusive as they once were.
I personally wouldn't wear one of their cheap kilts, but then I wouldn't go to a football match either, if I did, I agree with the comment that I wouldn't like to wear an expensive kilt to some of these outings anyway.
It can't be disputed that they have bought kilts to the masses, where they are made, and if if its ethical to call them Scottish is another matter.
The fact these cheap kilts are on the market, won't stop people like us going for quality I would think ??