Robert, I suspect this is a one-off grant. If so and if your purpose is to gain the widest recognition for Lady Chrystel's work and the largest opportunity for sales, then there may be two things to consider: the attendance figures from past games, and the average number of vendors. My guess is that your biggest market is not England & Scotland & Wales. Nor is it Australia, New Zealand or Canada. If it really is the US then that's where you should focus your research.