Scotts have introduced a new packaging brand for their front cover, The first major packaging change since 1955 which featured the kilted shot-putter.
This advertising campaign will promote the partnership between the Scottish Rugby Union's 6 nations tournament and the Scotts brand.

the design will feature Scotish Rugby internationalists in their new 6 Nations shirt and kilt.
It certainly seems to be quite impactful and will stimulate interest from kilt wearers and potential kilt wearers as well as those who admire rugby players in kilts