How will the market change?

[Alan H]

I was recently at the Enumclaw Highland Games and I walked into a booth set up for a small-time contemporary kiltmaker. They were nice guys. The product was built very well, they've been reviewed on this forum. I was impressed, in fact the only reason I wouldn't own one is that I don't much like how they shape their over-apron. Aside from that, I think the things are da bomb.

I took their card, and I took a couple of photos.

About 3 weeks later I went down to my local outdoor-backpacking-mil surplus-carhart-dickies store and showed them the pictures and gave them the card. They thanked me, and said "not happening". I asked them why.

ANSWER: They'd have to buy the kilts from the manufacturer. It costs the store money to stock them. If they do that, will they make their money back, with profit, faster than if they were to sell something else? In other words, there are only so many racks of clothing that they can set up in their store. They could put ... for example.... Columbia fleece jackets on a rack. Or... they could put kilts. Which one is likely to make them money within a reasonable time? They KNOW they can make money with Columbia fleece jackets, or carhart work pants. They don't KNOW they can make money with kilts. Why should they take that chance?

I can hardly argue with their logic.