Quote Originally Posted by Liam View Post
My son treated me to a wee dram of "Ardbog" a couple of days ago. A very interesting concoction of traditional Islay peat with fruitiness from what I would generally find in a Speyside... a complex dram that I enjoyed very much. ...
Ardbog may be the Ardbeg distillery's attempt to penetrate the "younger" market.

A number of distilleries, especially on Islay, whose peaty whiskys generally appeal to the more experienced (older) malt drinker, have recently (in the past few years) "designed" fruitier/sweeter malts that they hope will be taken up by less experienced tipplers. Bruichladdich's entry in this category (or their first one, anyway) was ROCKS.

Of course, that doesn't mean that us old guys can't drink them or won't like them. I drink and like ROCKS. It's just a bit pricey for me.