Almost forgot...

I could easily send accolades to four other companies, from the responses. Any guesses?

1). Best NEW company. (TJofL)
2). Best selection. (TJofL)
3). Most innovative. (A tied TJofL)
4). Easiest to buy. (SK tied A)
5). Best customer service. (PK... no doubt!)

Answers are abbreviated in the parenthesis.