I think incomprehensibility plays an important role as well. Most pipe tune titles are reasonably opaque when it comes to deciphering the tune. For example, I have no idea what the emotional frame of reference for "The Rock and the Wee Pickle Tow" would be!
'A damned ill-conditioned sort of an ape. It had a can of ale at every pot-house on the road, and is reeling drunk. "
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