I can't speak for the US but most Scots, who have a kilt, stick to their clan tartan and even if they have more than one kilt will still stick to their clan tartan, however most will only wear their kilts on special occasions. Some, without specific clan affiliation, will wear a universal tartan of which there are many.
As I wear a kilt every day, I keep my clan kilts for special or semi special occasions, (mainly because they would be expensive to replace and my wife prefers feels that if I wore them too regularly, they cease to be special) and wear universal ones the rest of the time. Since I am now based outside of Scotland, few people are interested one way or another as to whether it is a clan or universal tartan and when asked what the tartan is, I often have to check to see what I have chosen that day, but comments are not all that frequent but nearly always complimentary. Got a couple of cat-whistles recently, but you have to feel sorry for someone who cat-whistles a 70+ year old bloke.
If you are going to do it, do it in a kilt!
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