Quote Originally Posted by OC Richard View Post
and other outsiders pronounced it "CO-uh-CHELL-uh" 4 syllables.
Guilty of the 4 syllable pronunciation. My cousin used to own a horse ranch in Indio and she always pronounced it that way. I think most people did back in the day. It wasn't until the annual music festival started that I started hearing co-'chell-uh. I was at Power Trip two years ago and that was the only pronunciation I heard.