"I was using the urinal in a bar in Pullman, Washington a few weekends back. It was rather late in the evening and a bunch of guys were talking (probably thought they were whispering) and saying ..."no, It's a Utilikilt, can't you read the pocket? That's pretty damned cool...""

I've handed out quite a few cards in restrooms. Seems that a lot of guys "get it" right away when they see how simple life becomes when you don't have to fight a zipper.