Firstly, the kilt is a totaly different experience than trousers. Some men may find the feeling of freedom surprising at first... I know I did.

Secondly, there is the excitement and anticipation of something new and different.

Thirdly, they are adapting a very different look (sharper, more masculine, sexier) than what they are used to with trousers.

Fourthly, it's an act of both setting oneself apart from everyone else and yet at the same time identifying with a specific group.

If these aren't enough to cause a man to puff out his chest and stand a bit straighter, I don't know what is.

***The aforementioned not necessarily in order of importance.***

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