After a busy week of stocking, shipping and price markdowns in my own store, I can't help but wonder about the demographics and other marketing factors as they relate to kilt buyers. Were one to go by this thread especially, it would appear that PRICE, especially a very low price, is THE primary driving factor in mass market, off the shelf kilt purchases. Perhaps the Costco phenomenon is at play here, wherein sourcing, material, and longevity play distant followers to a basic, essentially serviceable kilt that can be had at low prices? On the far extreme, and probably a considerably smaller demographic, are those who opt for tailor made, custom construction, with premium fabrics. What I wonder about is the actual percentage of the mid-range, those who want essentially hand made, though "off the shelf" better grade kilts, whether "traditional" or casual. OR, has the Costco factor, as it has in most of retailing, become the dominant trend?