I think "Celtic Store" salespeople should wear a kilt or SOME kind of tartan or represent their store in "some way". Why should a CUSOTOMER buy a kilt from you and wear it if you won't wear one yourself?

I wear one every day and think it would be "awkward" to own a kilt company and not to wear one (except on the VERY rare occasion where I'm either sick or just very lazy and wear sweatpants... like if the shop is closed and I'm just working in the back and won't see customers).

Example: A man walks off the street and is potentially interested in wearing a kilt, but is hesitant since it's something "new" to him. If the salesman has one on, it shows him that it can be done and there's nothing to be afraid of and it helps to put his mind at ease without saying a word. If they DON'T have one on, he may second guess his decision.

I can't imagine selling Mercedes while wearing a "Ford Trucks" shirt. I can't imagine selling respirators while smoking a cigarette. I can't imagine working at a high end restaurant and ordering Pizza delivered. I can't imagine selling kilts while wearing pants.

Why do I wear kilts every day? "I'm my own best advertising!" - that's my favorite quote when people bug me about why I'm wearing a kilt. When you wear them respectfully and "fashionably" (not like a slob), people see them as a smart (nice looking) viable option. If you're not wearing them, they get no "exposure" and less men see them and therefore won't think to wear them.

Sorry for the rant... that's just how I see it.