Lidl Supermarket sells budget kilts

[ChromeScholar]

Also Lidl are unlikely to prove a long term competitor to quality kilt establishments,

The thing about this statement is that it assumes that Lidl is actually competition for "quality" kilt establishments. My belief is that the sellers of inexpensive acrylic kilts are reaching a different market (for the most part) than the businesses selling handmade wool kilts.

[TheKiltedWonder]

I agree completely. There is no competition between the two groups. They're reaching for two different demographics. I don't see Whole Foods and Food Lion as being in competition. They can coexist, because while they both sell food, they're actually selling and marketing different products to different populations within the community.

The main threat to kilt establishments I would say, is that wealthy tourists looking to blow large sums of money are made to believe that the cheaper versions are the real deal.

The thing about this statement is that it assumes that Lidl is actually competition for "quality" kilt establishments. My belief is that the sellers of inexpensive acrylic kilts are reaching a different market (for the most part) than the businesses selling handmade wool kilts.

[McClef]

Perhaps I should explain how Lidl operates for the benefit of our transatlantic brethren.

Besides selling groceries etc from less well-known suppliers they have weekly special offers for various household/electrical items which are only in stock on a very temporary basis. Some of these sell out very quickly indeed and once gone they are gone. My car stereo is from them - it has a an FM radio, a CD player and an MP3 player (using SD cards). It came out on a Thursday morning and was sold out by the the afternoon!

This line in kilts will be very short term indeed.