Nick, first no offence was meant. I stated that maybe I was missing something. Second you admit yourself that the idea you put forward is contentious. You no doubt have more experience selling kilts than I do, however you are stating something that for the majority would be the first time they have heard such a claim. I have probably met and discussed kilts with well over a thousand people in my life and I have never heard anyone say they preferred a machine sewn kilt over a hand sewn one unless there was a mitigating factor such as cost or the fact that they preferred a contemporary style etc.

I'm sure you have dealt with more customers than that but I think I have had a decent enough sample to base my opinion on. However I am willing to learn, but until I see something that demonstrates what you mean it still sounds like a sales pitch...sorry.