X Marks the Scot - An on-line community of kilt wearers.
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6th March 08, 06:33 AM
#4
HTML is your friend.
Meta tags:
Title. Currently if someone bookmarks your site (or a search engine spiders it), it'll be called "Blank Page". Hopefully the title will include your most descriptive keyword(s) and/or business name.
Description. Will appear under the title (currently, "Blank Page") on a search engine. Should definitely include your most descriptive keyword(s).
Keywords. All of the words that when Googled you want to direct to your site ("wedding, marriage, handfasting, Denver", etc.), in decending order of importance.
Other stuff:
Word count. Some search engines define relevance by the number of times certain keywords are included in the text. Some search engines give greater weight to keywords mentioned in headings ("<H1>Celtic Weddings</H1>"). Keywords in images (like your banner) don't count; spiders don't read images (although keywords in alternate text do, so give every image an alternate text that includes your most productive keywords). Do not fill your page with hidden keywords (wedding wedding wedding wedding, ad infinitum), some search engines will smack you for it.
Address. Some search engines are also indexing by address and ZIP code, enabling searches for local businesses. To do this, the address and ZIP code need to be in text somewhere in the HTML code, not an image.
If possible, create and upload a ROR file and sitemap listing all the pages you would like search engines to index. Some spiders go straight for these files (if available) when they explore your site.
Include an "email me" button somewhere promenent, using a Javascript to mask your email address from spambots. You'll increase your queries.You can encode the subject line so that with a quick scan of your email you'll see it's from your site (or with a filter with a dedicated folder, your email client can automatically download it and file it out of the background clutter).
Don't let "Fairy Dance" loop indefinitely (or don't use it at all); some people find autostart embedded music annoying, and it can crash some browsers.
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