I tend to buy and drink "what strikes my fancy in the store" crossed with "what I can afford/ choose to pay today."

I recently found Jon, Mark and Robbo's Malt Scotch Whisky. Technically it is probably considered a "blended" rather than a "single" but I found in in the Single Malt section [and priced like a good 10 -12 y.o.] Their business model is:
"...a master distiller, and ...both master whisky lovers, agreed that their world "needed" a scotch whisky that tasted exactly the way they liked and cut out all of the waffle that always seems to go along with whisky."

They make four flavors: Rich Spicy, Smokey Peaty, Smooth Sweeter, and Fresh Fruity. I have the first two in my cabinet right now and they are VERY GOOD and true to their stated flavors.