What if they sold Kilts at Wall-Mart?

[staticsan]

To imagine Walmart selling kilts, you have to imagine the intermediate developments first. First, kilts have to get into retail stores, something like a 'luxury' brand store (e.g. Gap, Esprit...) or a high-end department store (e.g. Bloomingdales, or David Jones). Or perhaps a specialty kilt selling chain. Or even all three! Now imagine what $50 kilts would be like from each of those.

Done? Okay: you've almost set the stage for Walmart to possibly be interested. But by this stage, a hand-sewn mail-to-measure kilt would not be highly sought after. People would still by them, of course, like people continue to buy tailored suits from Armani. But it would be more normal to know your size and try a few on in the store.

Note that the lifetime (and pricepoint!) of most kilts by this point would be the same as the average pair of jeans.

Now enter Walmart. How do their jeans compare to (say) Gap? That gives you an idea of what their kilts would be like!

Wade.

[O'Callaghan]

To imagine Walmart selling kilts, you have to imagine the intermediate developments first. First, kilts have to get into retail stores, something like a 'luxury' brand store (e.g. Gap, Esprit...) or a high-end department store (e.g. Bloomingdales, or David Jones). Or perhaps a specialty kilt selling chain. Or even all three! Now imagine what $50 kilts would be like from each of those.

Done? Okay: you've almost set the stage for Walmart to possibly be interested. But by this stage, a hand-sewn mail-to-measure kilt would not be highly sought after. People would still by them, of course, like people continue to buy tailored suits from Armani. But it would be more normal to know your size and try a few on in the store.

Note that the lifetime (and pricepoint!) of most kilts by this point would be the same as the average pair of jeans.

Now enter Walmart. How do their jeans compare to (say) Gap? That gives you an idea of what their kilts would be like!

Wade.

Sounds right to me.