My take on these

Positives: They do look sturdily constructed. Obviously trying to push the envelope without looking just like a UK or other established line.

Negatives: The web site needs more photos from different angles. It would be well-nigh impossible for a novice to see what an "inverted pleat" is, for instance. Apron shots are in short supply as well, and that is certainly an important detail.
A bit too "trendy" looking for me, but then again I'm old.
Looking at the pleats reminds me of why I'm glad that kiltmakers long ago developed the "sewn down to the fell" style for men's kilts. I think this is where the "skirt" comments are coming from.
I cannot find a clear statement of fabric content anywhere. It may be that I missed it, but it certainly isn't obvious.

I also note that X-Marks is not listed as a "featured link", so I guess our opinions won't really matter much.