One of the things that I’ve read about opinion journalism is that you must gain and hold attention
If you can’t do that by being informative alone, then do it by being well written and/or entertaining. Or just as effective; be provocative.
From a professional opinion columnist no one expects or wants something halfhearted.
There is a similar guideline for graphic design: Don’t be a wimp! Bold contrast is better than mild contrast.
All men are frauds. The only difference between them is that some admit it. I myself deny it. --H. L. Mencken
Criticism is prejudice made plausible. --H. L. Mencken
Americans adore me and will go on adoring me until I say something nice about them. --George Bernard Shaw
Reading made Don Quixote a gentleman. Believing what he read made him mad. --George Bernard Shaw
I cannot call to mind a single instance where I have ever been irreverent, except toward the things which were sacred to other people. -- Mark Twain
The rule is perfect: in all matters of opinion our adversaries are insane. --Mark Twain
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