Ok, gang, a semi-serious question. (All joking about blue ribbons aside, prostate cancer is a serious issue).

I looked over their web site, and I still don't understand one thing.

How is "not wearing underwear" on July 31 supposed to "raise awareness" or "raise funding," which are the two stated goals?

I mean if I were wearing a certain t-shirt, or a certain lapel pin, or a cap or something that people could see, I would understand how that might raise awareness.

Onlooker: "Hey, Matt, what's that pin you are sporting have to do with?"
Me: "Oh, it's for prostate cancer awareness. Did you know that 9 out of 10 men get prostate cancer before they turn 80?"

And a conversation ensues....

But if I simply go without underwear for that day (whether I'm in pants or in the kilt), how on earth is that supposed to raise awareness of anything? How are people supposed to know? Am I expected to walk up to a stranger and say, "Hey, I'm not wearing any underwear. Want to know why?"

I suppose I could tell the officer that would be escorting me off the premises about prostate cancer. :-)

Seriously, prostate cancer is something to be aware of, and a serious issue affecting all men. I'm just not quite sure how this is going to acheive that.