Even on holiday, one can have the same effect. I spent a wee time at an island resort near here with a few rellies. I walked the beach in the morning to exercise and obtain the daily broadsheet. One morning, instead of the kilt, I went in bathing costume, hoping to test the water on the way. All but one person asked me "where is the kilt?"
I have the same problem around town. I get more reactions to me NOT wearing one than I do when I'm in one. Took a long time to train the locals this well!
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