X Marks the Scot - An on-line community of kilt wearers.
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19th December 10, 09:04 AM
#1
I agree with all you have said and would add only this.
Any person going into business should have (must have ?) more than one string to their bow. If they can only do one thing, what are they going to do in the weeks and maybe months between kilts? It does not matter how good they are at doing what they do, if no one wants the product at that time. We are, after all, in the midst of a world-wide recession.
The budding kilt-maker should look at the many and various kilt accessories, which could be sold as 'loss leaders' to draw a customer in.
I have personally known too many businesses that have folded because in the end they were a 'one trick pony'.
Regards
Chas
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19th December 10, 09:27 PM
#2
I have been studying this myself for awhile. Getting it down now. There are several ways which to process, but the key is to figure out your niche. Also to figure out your own strengths and how to use them.
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