The need to raise base prices....

[Burly Brute]

To me it sounds as though the extra profit outweighs the increase in price. Like previously stated, you don't want to price yourself out of the market, but I dont think it sounds to absurd of a price increase, especially if you have done your homework, which it sounds you have. My advice would be to increase price, but maybe tailor in a few promotional things...like, spend x amount and receive free shipping, or giveaways, etc...this may offset the increase as it will bring even more business in...food for though I suppose.

[Jay]

In a fair exchange between two parties, one sells and makes a fair profit while the other buys a fair product at a cost reasonble for that product.



Meaning, anyone that wants to hammer you down on price has zero respect for your side of the transaction. Your proposed higher prices still appear fair for what you are selling.

[Downix]

Your prices are some of the lowest in the market. Frankly, I've been expecting this for awhile, and am still glad for the product ordered so far (it's on it's way now, so I'm Jonesing) but a slightly higher price will not deter me.

[Taygrd]

Shipping and material cost have increased greatly across the board. You cannot do your customers any good by going out of business. Unfortunately I think we all see price increases as a sign of the times. Kilts are a limited market compared to wide screen TV's so I feel the consumer would take it in stride.