Just looked at their website. £290 for any tartan, machine stitched, seems like a pretty good deal still
Yes, it may be a good deal for some people. However, it is not £290 for "any tartan" but tartans listed with the Scottish Tartans World Registry. This is, as I'm sure you know, a charity, and it does not list every tartan that is registered. For instance, it does not list many tartans that are on the Scottish Registry of Tartans, which was set up by the Scottish Assembly.