"[QUOTE=OC Richard;974358]Exactly... mor means big or great. There's no such word as "mohr" in Gaelic- in fact there could not be because it violates the spelling rules.

What's happened, I suppose, is that the "h" from mhor got accidentaly shifted over one space, as it were.

Same thing in dubh (black) which is often misspelt dhub or dhu."

OC Richard, I appreciate your tone of conciliation, and I can see where word choice within a motto or phrase can create confusion. However, I just want to clarify that Angus Mohr did not accidentally misspell their name. They were aware of the more traditional spelling, but for a variety of reasons chose Mohr.

Given its association with personal identity and cultural pride, it's no wonder we become so attached to the nuances of language.