I guess it's time for my two cents. Ryan's been talking about this movement for a while now with much excitement, so I was motivated to spend half of my afternoon reading the entirety of this thread. While not a dyed-in-the-wool Lovecraft fan, I could be a fan of Lovecraft dyed-in-the-wool. I think it's a fantastic idea, and supporting a worthy industry collectively is my favorite part of what's happening. I've enjoyed my recent education on Cthulhu and Dagon, and I'm looking forward to watching pleats swing in the Kilt That Should Not Be. I also support going for custom dye. The purple in the tartan picture is grayish and cool, while the purple sent by the company is closer to that of a red clover. While you're adjusting your greens, don't forget that one! Also, take as long as you like. It'll give me a while to think of how to work tentacles into a bonnet...