Canadian Casual Kilts Site

**pdcorlis** · 24th March 06, 10:00 AM

Good Start! Now take a deep breath - these are just MY opinions I don't claim to be an expert... but I do play one on TV :rolleyes:

1. Overall the site feels very "template" driven - is there a way to personalize it more to your company?

2. Bigger type, fewer words, and more high quality photos - especially on the front page - this feels more like a blog than a business site.

3. Photos - avoid the "hey here I am in my kitchen" photos - think location, location, location. Can you think of a cool place for someone to be kilted? You want your customers to "see" themselves in one of your kilts having an amazing experience.

4. Time to consider a real logo - it may even be worth it to you to hold a "kilt contest" to end up with a memorable logo.

5. The tartan list should be associated with photo samples - as a consumer its a real pain to have to go off site to see what a tartan looks like. Who knows, you may never get them back...

6. A wise man once said "customers don't buy quarter inch drill bits - they buy quarter inch holes..." You DO need to assure your customers that you have the skills to make a great looking kilt... BUT... think about THEIR needs - how is it your product or service satisfies one of their needs?

7. Think about "nitch" marketing... what segment of the marketplace does your business fit into? Who are your potential customers? What is UNIQUE about the product or service you sell? Are you directly competing against USAK, SWK, Kiltstore, Handsewn kilts sewn by the masters like Barb T? Position in the marketplace is important.

Ok I just re-read what I wrote and it would be easy to interpret all this as being very negative. That is NOT my intent - honest. Remember, I'm NO expert, but I sure would like to see another great choice for well made kilts.

GOOD LUCK!

**MacHummel** · 24th March 06, 11:40 AM

I wasn't taking any of what you said as negative to me it is constuctive I just want to make a site that is appealing to customers I thank all of you for your input and I am working to better my site with all you suggestions.

**pdcorlis** · 24th March 06, 01:20 PM

Thank Goodness! I can't wait to see how your site grows!

Again - Good Luck!

**Kilted Stuart** · 24th March 06, 04:20 PM

I like how the site is coming along. I've see a lot of kilt sites, some I like and some are rather boreing. I think you can add as many pictures as you want. Seeing the kilt worn in all settings will help. I know you have more photos to come and i'm sure there will be plenty of photo ops this spring and summer.

I still think no matter how detailed the picture is, it never really shows the full quality of the kilt. A kilt buy from any maker still boils down to word of mouth, seeing one on someone or seeing the kilt maker at a show or games. Everything after that is a guessing game and I know that I don't nessisarily like them all. Most kiltmakers have a similar product, with there own slight personal spin. Some feel better on one person and not on another.

Just remember, not eveyone will like your site, A lot more will like your kilts. . I'm glad it's up and running, it will always be a work in progress. You will never make everyone happy. Theres always worse sites out there from some top flight buisnesses in all types of companies.

In the end it's all about the kilt.

Kilted Stuart

**mcpelle** · 25th March 06, 05:10 PM

Looking good Mr. Machummel. Maybe you should have a picture of someone wearing the Hay's tartan

Good luck with the site.

**MacHummel** · 26th March 06, 07:57 AM

I will certainly do that as soon as you send me that pic mcpelle

**dyfed** · 26th March 06, 08:35 AM

Its lookin good, it will take abit for you to get the site were you want it to be. Keep up the great work...

**MacHummel** · 26th March 06, 07:36 PM

Thanks all for your input we are working on the site to make it better and more appealing. Hope you all watch for it. In the mean time if anyone has any questions PM me