Sport Kilt Logo

[Sketraw]

I know that the Sport Kilt logo is a non Heraldic Device and I appreciate that they can choose what ever device they wish however, in their slogan it says "Promoting the Celtic Tradition" yet the Rampant Lion faces the sinister and always strikes me as odd as in Scots Tradition, singularly it should face the dexter.

Was this a conscious decision to have it facing the opposite way or, an accident of birth? As they say 'Curiosity Killed the Cat', pun intended, but I cant help myself, I need to ask.