Indeed except for the custom made tartans, the wollen mills have a long history of naming tartans for marketing purposes. To quote from an article by Matt Newsome:
Full article here: THE SOURCES OF THE TARTANSby the end of the eighteenth century Wilsons began to identify their tartans by names, as well. But this was not an attempt to claim that the tartan belonged to, or was in any way restricted to, the family whose name it now bore. It was simply another way of identifying the tartan. We do the same thing in modern American society. The helicopter is not called “Apache,” nor the Jeep called “Cherokee,” because we believe these Native American tribes actually developed or originally operated these vehicles. They are simply fancy (by which I mean “fanciful”) names.
For more reading about the (unofficial) Red Campbell Tartan check out this excerpt from the 3 volume history of Clan Campbell.
One point the author makes, that I think bears repeating, is that while there has never been a red Campbell tartan, "there is plenty of evidence the Campbells not infrequently wore red tartans."
Best regards,
Jake
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