Looks like an advert from back in the sixties or seventies...the timelessness of the kilt certainly adds to that effect.

I am reminded of the portraitist Phillipe Halsman who always asked his subjects to jump at the end of the "serious" part of a portrait sitting.

http://www.amazon.com/Philippe-Halsm.../dp/0810923386

Here's the Duke and Duchess of Windsor:

http://www.npg.si.edu/exh/halsman/halwind.htm

Best

AA