The most amazing thing to me about marketing today is this (and most people never notice it, have you [collective you, not specifically directed at anyone]?)

Companies advertise new packaging almost as much as they do the actual product.

Beer in a new "wide mouth" bottle. Soda in specifically designed boxes to better fit your fridge. The "Speed and conveniece" of a new easy open bag.

It's mental.

These companies are, quite literally, saying that "we're selling a new delivery system for our same old crap", and people get excited about it.

I point to Miller Lite's new VORTEX BOTTLE as the perfect example.