Amazing - quite the marketing oversite.

I believe the difference between a hand sewn wool kilt and the lower priced kilts is most evident.

The sales staff would be wearing a perfect example of the goods they were marketing and could clearly show prospective buyers the difference between the inexpensive kilts and their wares.

I'm a strong believer in the Peter Principle (people rise to their level of incompetence) and would suggest this is probably an excellent example of that theory.