The teasle raised finish is on both sides of the cloth.

As for "itch factor" I'd say that if you are sensitive to wool to begin with, then yes, the tiny raised fibers would be more likely to irritate your skin, much like they would in a tweed cloth. (Though, as I mentioned in my first post, this cloth is not nearly as "hairy" as a typical Harris tweed is). So, if you can handle a tweed, you should be able to easily handle this.

But if you are not normally sensitive to wool, I don't think you'd have any problems with this. The treatment actually softens the cloth quite a bit. Handling it myself here, the word that comes to mind is "snuggly."