Feather Plumes added to buyakilt.com

[Steve Ashton]

What everyone must keep in mind is that the average customer of buy-a-kilt is not going to be an X Marks member. They will be the average guy who has seen the photos on the internet or seen pipe bands or military on parade.

These are the people who will not know about eagle feathers. They simply see feathers in bonnets and think it is cool or even required for 'the look'.

These will also be the same people who look at price first. Usually because they will wear their kilt once or twice in the first year and then pull it out only for Halloween after that.

We here are a very small, and knowledgeable group. I think we sometimes forget that the average kilt sale is to someone who wants it only for dress up. They do not know, or care, about many of the things we talk about here.

While the kilt business, world wide, is a multi-million dollar market. It is built on the wallets of those who simply do not know what we here do. To most of the customers who place an order on-line it is not the kilt, it is the accessories that they will be willing to spend their money on simply because that is what they see on-line.