Quote Originally Posted by kiltedsawyer View Post
I looked up the definition of "wool" in an online dictionary. The definition is below.

1. the fine, soft, curly hair that forms the fleece of sheep and certain other animals, characterized by minute, overlapping surface scales that give it its felting property.
2. fabrics and garments of such wool.
3. yarn made of such wool.
4. any of various substances used commercially as substitutes for the wool of sheep or other animals[/U]
5. any of certain vegetable fibers, as cotton or flax, used as wool, especially after preparation by special process vegetable wool.
6. any finely fibrous or filamentous matter suggestive of the wool of sheep:
glass wool; steel wool.
7. any coating of short, fine hairs or hairlike processes, as on a caterpillar or a plant; pubescence.
8. Informal. the human hair, especially when short, thick, and crisp.

Still clearly misleading at best.

Cheers,

David
The dictionary provides everyday definitions, but industry-specific definitions, including textiles, are stricter to protect consumers. Intentionally using loose definitions for your business isn't permitted by law.

When I told them that testing proved the kilts are synthetic, they preemptively tried to invalidate the results of burn tests by claiming the wool has treatments applied that make it appear to be synthetic, when it's actually 100% wool. What they didn't say is "Well of course! Our wool is made of various substances used commercially as substitutes for the wool of sheep, as permitted by the dictionary definition!".
Additionally, UTKilts differentiates by labeling their products separately as "wool," acrylic, and PV, indicating an understanding of material distinctions, as expected from a professional importer. So this doesn't appear to be a misunderstanding about the definition of materials.

When I told them their wool failed the bleach test they promptly refunded my order and resold the kilts, again advertised as "100% woolen wool".
Unfortunately, I don't think this is anything other than deliberate fraud.