Interesting thread, Ron. I think it has to do with the fact that the majority of us who are interested in the kilt are interested because of feelings of heritage and connection. Those looking for a societal connection are far more likely to want to put time into a profession with societal value, such as the military, police, firefighters, or healthcare. Again, as Ron stated, not to disparage any other calling, but to the average person these professions are what people think of when they think of socially valuable professions.