I don't know that the two examples you show here are accurate. The first link definitely shows a more rustic sporran.

The fur isn't sheared, which leaves it 'bushy' looking. I tend to agree that the growling, open mouth is a bit OTT, but not indicative of badly done work. I also like a fur gusset, but that's personal preference.

In Rocky's link, the fur appears to be sheared, which lends a more tailored look. Also, the shape of the bag itself compliments the shape of the head (which is something I think lacks a bit in the first link).

In short, without detail shots, you can't really SAY that #1 is poor quality. You CAN argue about proportions, design aesthetic, and good taste.