Scotty does love a wee dram

[Whidbey78]

My eye for detail prevents me from being able to ignore that the drink in his hand is not whisky. It's some sort of clear liquid. I find it odd that they would have used that photo without at least touching it up to look like whisky.

That's...um...space whisky. Yeah. That's it. Space whisky.

Really cool find. I wonder if there is a bottle available anywhere.

[Lallans]

My eye for detail prevents me from being able to ignore that the drink in his hand is not whisky. It's some sort of clear liquid. I find it odd that they would have used that photo without at least touching it up to look like whisky.

That's...um...space whisky. Yeah. That's it. Space whisky.

Really cool find. I wonder if there is a bottle available anywhere.

With what I've read about how careful advertisers are about product placement and portrayal, I'm guessing that the glass holds an H2O-like beverage because some jurisdictions, such as mine own Canuckistanian one, have laws against protraying someone actually drinking or even holding the alcoholic product.

Also, considering some of the previous discussion, I've been waiting for someone to come up with what I (think I) remember about the Scotch used in the orginal series- did not Scotty say it was of Antarean (or somesuch scientifictiony popular but astronomically unlikely) origin?

Really though, I have to stop watching those "Big Bang Theory" marathons so much... they're having an effect... a bad effect...

[Whidbey78]

With what I've read about how careful advertisers are about product placement and portrayal, I'm guessing that the glass holds an H2O-like beverage because some jurisdictions, such as mine own Canuckistanian one, have laws against protraying someone actually drinking or even holding the alcoholic product.

Also, considering some of the previous discussion, I've been waiting for someone to come up with what I (think I) remember about the Scotch used in the orginal series- did not Scotty say it was of Antarean (or somesuch scientifictiony popular but astronomically unlikely) origin?

Really though, I have to stop watching those "Big Bang Theory" marathons so much... they're having an effect... a bad effect...

I never could understand some of the regulations in advertising. Here in the states they can show people holding a beer, but not actually drinking it. It took me years to figure out what beer was for. I thought it was some kind of finger cooling device.

I can't remember where Mr. Scott said his hooch came from...but it was often green. In the TNG episode "Relics" he hijacks a bottle of Aldeberan Whiskey, which seemed to do the trick for him. When he asked Data what it was. he replied "It is...it is...it is green." This was a tip of the hat to a line Jimmy Doohan had in TOS episode "By Any Other Name." If my credit score was the same as my "nerd-quotient" I could buy a mansion with no money down!

I'm contemplating printing out a label like the one in the ad and slapping it on a bottle of Glenlivet or Johnny Walker Black...just for kicks!

[Lallans]

I never could understand some of the regulations in advertising. Here in the states they can show people holding a beer, but not actually drinking it. It took me years to figure out what beer was for. I thought it was some kind of finger cooling device.

I can't remember where Mr. Scott said his hooch came from...but it was often green. In the TNG episode "Relics" he hijacks a bottle of Aldeberan Whiskey, which seemed to do the trick for him. When he asked Data what it was. he replied "It is...it is...it is green." This was a tip of the hat to a line Jimmy Doohan had in TOS, though I can't recall the episode. I want to say Wolf In The Fold, but I don't think that's it.

I'm contemplating printing out a label like the one in the ad and slapping it on a bottle of Glenlivet or Johnny Walker Black...just for kicks!

Well the real Scotty WAS Irish, was he not? At least the name suggests that.. a little hidden humour there with the green reference.

Anyway, when I was a wee lad myself, they couldn't say "beer" in an ad so they used the word "cheer" in TV jingles and so on:

"Dow [a dead brand] brings out the best in cheer.... any time good friends are near, bring out the best in cheer!" It was dead silly.

[Whidbey78]

Well the real Scotty WAS Irish, was he not? At least the name suggests that.. a little hidden humour there with the green reference.

Anyway, when I was a wee lad myself, they couldn't say "beer" in an ad so they used the word "cheer" in TV jingles and so on:

"Dow [a dead brand] brings out the best in cheer.... any time good friends are near, bring out the best in cheer!" It was dead silly.

Hamm's would have had the worst jingle ever if they had to do that.

[Really a McQueen]

Well the real Scotty WAS Irish, was he not? At least the name suggests that.. a little hidden humour there with the green reference.
...

Actually James Doohan was a first generation Canadian, born of Irish immigrant parents. He also went ashore at Juno Beach on D-Day, and later went through pilot training as an observation pilot. Despite not being in the RCAF, he was known as 'the 'raziest pilot in the Canadian Air Force'.

[English Bloke]

Fascinating article. Thank you for pointing us to it.