Looks like an advert from back in the sixties or seventies...the timelessness of the kilt certainly adds to that effect.
I am reminded of the portraitist Phillipe Halsman who always asked his subjects to jump at the end of the "serious" part of a portrait sitting.
http://www.amazon.com/Philippe-Halsm.../dp/0810923386
Here's the Duke and Duchess of Windsor:
http://www.npg.si.edu/exh/halsman/halwind.htm
Best
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