Exactly, and when you see that 15 years is but a mere whisp of a blink of an eye you will then understand my comment.
Again, for something to be a fad, it would be a temporary style that goes away. Tattoos among normal people has not gone away, nor does it show any sign of doing so. Like I said, there are now several generations of people who accept tattoos as non-shameful. Starting with Generation X, probably, and now their kids which are old enough for tattoos as well. Given that tattoos have worked their way into everyday life, I see absolutely no reason to think the trend will magically disappear within the next several generations.

Just because the trend is relatively new doesn't make it a fad. I find that the folks who label it as a fad are usually simply trying to belittle it or use the term as an insult. As if to imply that anyone who would get a tattoo is doing so only to fit in with the crowd (which is usually the case with fads). This, in my opinion, displays a bit of ignorance or misunderstanding as to why people get them. And I mean no offense to anyone by that comment. But just because someone doesn't understand why others would want tattoos doesn't make it a fad; nor does it justify belittling entire generations of people who get them.