Since you are posting from American, I assume that your mother will be selling to Americans. If she gives her business an unpronounceable Gaelic name, the title of her company will have little recognition value (i.e., the name of the company will not tell potential customers anything about her business; they will have to look somewhere else to know what she is selling). The title could also cause problems with indexing, though applied tags could work for a web site. She might want to try a name that speaks more plainly to what she is doing and would prompt potential customers to look at her wares.